The Author's Guide to Publishing and Marketing is written by the publisher John Hunt and the author Tim Ward. It has developed from notes written down for new authors working with O Books based on questions they kept asking. The book is aimed at the middle ground, where most real-life authors are and most potential ones hope to be. If your want to get out of the bottom rung of publishing to the level of 1000, on to 10,000 and up to 100,000 copies, this is the book for you.
REVIEWS & ENDORSEMENTS
The Author’s Guide to Publishing and Marketing
Tim Ward and John Hunt
It’s not often that a creative writing book starts with … “If you haven’t already started writing, and are expecting you book to sell, think twice about the effort you’ll need to put into marketing, and whether you have the time for it.” This is typical of the no-nonsense advice of an author/publisher double act that get right down to the realities of getting your work in print and sold. The purpose of the guide is to help new writers make the most of their resources to ‘design, negotiate and carry out a realistic and cost-effective book promotion campaign. And for those who having got a publishing contract, it explains how to include a ‘marketing dimension’ in your book proposal to make it as appealing as possible for prospective publishers, so that they can see the potential of your books. For those who find their sales aren’t going too well with an existing publisher, and those about to embark on a ‘find a publisher’ campaign — this is the ideal book for you.
~ Suzanne Ruthven, The New Writer
"The Author's Guide To Publishing And Marketing" offers a highly recommended compendium of useable, practical, explanatory information that will be of immense and immediate usefulness to anyone seeking to earn a living by the writing of books and/or establish a profitable business publishing them. ~ MidWest Book Review
A must read for any would-be author, especially in these tough economic times. The book is an invaluable resource for any perspiring writer navigating the challenging terrain of book publishing and marketing. It's crammed full of time saving advice and specfic suggestions. If you want to uncover the secrets of publishing and marketing your book in this modern age, you should buy "The Author's Guide to Publishing and Marketing". ~ The Perspiring Writer Magazine
It appears to be a comprehensive, very user-friendly book, and given O Books's commitment to sustainable publishing, should be at the top of your list for books in this category. ~ Terrain.org
I recommend it to all the writers and publishers of small presses. This will help guide your journey through the market place and we all know we initially need a guide to help us understand the goals, the reality of trying to become famous, make some money, or just get a cherished book published and what market is appropriate to attain that result. ~ Irene Koronas, Ibbetson Street Press, http://dougholder.blogspot.com/2009/07/authors-guide-to-publishing-and.html
Straightforward tips for a new era. ~ Twitter review, http://tinyurl.com
It was a total honor and a pleasure to review this 219 page stupendous reference book. I have been a frustrated writer for years and this amazing read quickly became my best friend. I learned so much about where to go, what to do and especially what not to do and it was presented in a down to earth practical manner from two people who have trodden this path before.
The format was easy to follow with each topic blending into the next and the book is chock a block full of suggestions and ideas that kept giving me hope will pushing me in the right direction. I fell in love with the Publicity Campaign Timeline, it just made so much sense and the task didn't feel quite so daunting anymore. I would recommend this well rounded labor of love to anyone who has ever had a thought of getting their message out to the rest of the world. You can be sure that this inspired buddy has made it's way into my spiritual toolbox. ~ Riki Frahmann, Mystic Living Today
This instructive volume with lots of practical advice laid out in 'bullet point' form, makes for informative, if salutory, reading - especially from the point of view of inspiring writers. ~ Roger Shorter, Light
~ Bryn Colvin, Druid Network
This is a book very much about writing for the joy of it and for spiritual growth. As such I think it has great merit. This is absolutely not a book that will teach you how to be a writer, and there is a difference between doing it for pleasure, and doing it for money. .....How useful this book is depends largely on what you were looking for, and how far along the path you are. For the right person, it could be tremendously helpful.